I had to terminate one the artists at my studio yesterday.
It’s not that he was a bad guy. He’s a good person. And it’s not that he does bad artwork. Well, most of the time. He’s been slipping a little lately though. Which can be a problem in itself.
The biggest reason was because of the impression he left with clients when they walked in the door.
First impression is everything, even in a tattoo studio.
I’ve spent years cultivating a friendly, clean, and safe environment catering to clients who would normally not walk into a tattoo shop. And that was getting skewed.
When I first hired him I had some complaints that he was a little course and rough around the edges with some of the customers. I said something to him about it on several occasions, and he seemed to get better with it.
But over time I started getting more and more complaints. Lately it had gotten to the point where I felt like I was doing damage control more than I was doing anything else.
After dwelling on what to do for over a week, I decided I had to let him go.
Because people more than likely won’t remember his name. What they will remember is the experience they had at my studio, whether good or bad. And it’s my studio image and name that I have to protect.
Sometimes I really do hate being “the boss”.
Until next time...